The most economical and environmentally friendly option, and includes all malleable or foldable packaging materials. Flexible packaging is best suited for products which can be wrapped in paper or film, sealed in a pouch, or blister-packed. This also includes products which are shipped or sold inside a paper, paperboard, cardboard, or corrugated box.
Many premium brands and luxury products opt for this type of packaging, due to the use of tougher and more expensive materials. Rigid materials are best suited for products where the protection capabilities are important, where inducing a luxurious feel is desired, or whenever rigid box packaging is simply the more practical option e.g. like glass cosmetics jars. This also includes products which are shipped or sold in glass bottles or jars, hard plastic boxes or cases, or when using wood or metal in the packaging.
With some products and brands, the look and feel of the packaging is very important. The little details are important, whether you are talking about an eye-catching luxury cardboard box for a perfume, or a custom handmade wooden display box for the world’s finest wines and spirits.
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